Behind us, in the floor, is the entrance to her famous slide, a Carsten Höller work that takes you down a long, silvery tube and spits you out into the courtyard. Prada and I are sitting in her office in Milan, a sparse, concrete space on Via Bergamo, as she sips a cup of tea. But instead of meme fodder, this look was something to be coveted with a manic urgency. They become a meme and the subject of mocking. Runway looks usually get passed around the internet because they are extreme. On Instagram, someone started an account dedicated to tracking its appearances ( As one viral tweet put it, “That Miu Miu skirt set being passed around like a blunt.” By February, nearly every magazine had put a star or a model in a version of the look Nicole Kidman told an interviewer that she had yanked it off of stylist Katie Grand’s rack for the cover of Vanity Fair, which unleashed a days-long conversation about dressing your age (zzzzzz!). During the first three months of 2022, searches for the brand were up 400 percent because of the miniskirt set, according to the Lyst Index. #CHUNKY TEN THUMBS HOW TO#TikTok was filled with 20-somethings showing followers how to cut up their own skirts to create the look at home as of this writing, #miumiu has more than 695 million views on the platform. Prada, as she is known in the industry, sent models down the runway last fall in chopped-off miniskirts-so short, the lining of the pockets was exposed-and hacked-off sweaters showing a practically mannerist expanse of abdomen, people went out of their minds. Prada’s other fashion line, to be a viral phenomenon over the past year. The pleasure of cutting is what has propelled Miu Miu, Mrs. “There is a pleasure in cutting,” she tells me. Posing for Tyler Mitchell for this photo shoot, she took out a pair of scissors and lopped off her hemline, right then and there. She is a woman who takes things into her own hands, whether that means ideas, projects, or skirt lengths. She cuts it herself too (though she might let hairstylist Guido Palau give her a snip backstage before a show). But she is certainly a self-fashioned one. The company she revolutionized from a dusty luggage business to a paragon of luxury fashion was started by her grandfather. Miuccia Prada is not strictly a self-made woman.
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